What started off as a caption to the photos of different pairs of shoes Karz would wear, PRoTocoL slowly became a trend existing to him and some of his peers back in 2017 before a physical product let alone a logo was even created. In the era where it was cool to post a photo of your shoes and use the caption "KOTD" which stood for "Kicks of the Day", Karz decided one day to cease the acronym and go with the caption "PRoTocoL" making it a daily post on both his snapchat and instagram accounts. After while his friends took notice of his actions and began to do the same by tagging him and later on calling him Mr. PRoTocoL. It wasn't until July of 2020 when Karz decided to improvise on the accidental trend by creating an official logo and with the help of his father getting it trademarked. Starting off with with an order of 12 screen printed t shirts, the brand became very popular amongst Karz's peers as the unique logo appeared on different items such as shorts , sweatshirts, hoodies , hats, and backpacks! PRoTocoL represents you setting a goal for yourself and understanding the exact requirements in order to reach that goal. When you hear the word PRoTocoL the first thing that comes to mind is a procedure of some sort. With that being said whenever someone sets a goal for their self its a certain PRoTocoL they have to stick to in order for it to be obtained. STicK tO thE PRoTocoL!